How Do Customers Know You Exist?

We just finished inking a deal with a radio show on KLAY (serving Seattle, Tacoma, and Olympia) and will have radio spots running during drive time in the next few months. We're excited about continuing to get the word out about our great web design, development, and consulting services - With our radio ads reaching a potential listening audience of over a million people, they definitely will help!

Many clients we build websites for initially approach their project with a "if you build it they will come" type of mentality. The reality is the internet these days is a very, very big place. The chances of you just putting up a site and having it be successful by accident are rather slim.

Just like a brick and mortar store, a website's visibility is essential to its success. Increasing your website’s visibility may mean doing simple things like securing an appropriate domain name, putting your website address on your business cards and letter head, getting links to your site from industry associations, or just making sure to mention your website to EVERYONE. Often though, these simple approaches are not enough and you may need to look into things such as search engine optimization, the stickiness of your content, paid advertising options, and aggressive cross linking campaigns.

Regardless of what method you are using to advertise your website, the most important thing is that you have a strategy in place. 9 times out 10, whatever approach you choose to market your site with will take time, patience, and consistency. Without a cohesive plan of attack in place it is very easy to get caught up in the moment, become frustrated if there are not immediate results, and walk away from something that was on the verge of success.

If you don’t want to fall into the “If you build they will comes” mentality and need help formulating a marketing strategy, we encourage you to give Big Step Consulting a call. More then just a Design or Development shop, Big Step Consulting can expertly handle your project in house from beginning to end and make sure that your next technology investment not only turns out looking and working great, but is a long term success for you and your business.